30 Minutes ago I’ve received two emails, one from Yahoo! Search Marketing and one from Microsoft adCenter, both saying the same thing, they just got bigger: “Microsoft® and Yahoo! have now received regulatory clearance to form the Yahoo! and Microsoft Search Alliance in the United States and European Union.”
The important thing is that they are so optimistic that they plan to bring Search Alliance to life before the 2010 holiday season to US. Oh wait! While Microsoft says just that, Yahoo is more like “we may wait until 2011 if we determine this will be more effective.” Good news is that out of two interfaces, they will be sticking to adCenter’s, and it’s good because I find it more convenient, not as convenient as AdWords’ tho.
This is hands down the best news in internet marketing world this month. Microsoft is finally on their way to make their internet services profitable, and this alliance look like a real threat to Google. Many advertisers, especially affiliates, will resort to Search Alliance after Google spit in their face, and then spit again.
Dreams out loud: Since Microsoft own 1.6% of Facebook, maybe it is possible that someday Search Alliance will merge with Facebook 
March 20th, 2010 at 11:36 pm
i was starting to imagine i might probably end up being the sole individual who cared about this, at the least at this point i find out im not nutty
i’ll make sure to examine a few different threads soon after i get a tad of caffeine in me, it is really complicated to read with out my coffee, I was up late last evening playing zynga and after getting my fill with a few brewskies i ended up melting away all my zynga chips cheers 