In Google’s guide to SEO, there is an interesting quote, that’s what is not recommended to do on social media web-sites:
involving your site in schemes where your content is artificially promoted to the top of these services.
Well, Google’s loosing their theory of what’s appreciated by the crowd should be genuine? Because there are now plenty of paid and exchange-based digg (just example!) voting programs, and they are getting smarter and smarter. Read more »
Right now, Social Media is what some people may call a “hot product”, in the sense that a lot of people are making new marketing products to teach people how to do marketing with Social media, but in fact, it is no better than search. Except for some practices. Growth of YouTube, Facebook caused this big explosion in internet’s social media attention, but in fact, there is something more to it that just 4-5 major social media sites. EBay, Craigslist, Twitter and all the forums of the Internet are social media . The reason to worry about is that all businesses and marketers are going crazy over social media right now simply because it’s hot. This is not always a good idea – go after a new channel because there’s value, a path to revenue and a solid set of tactics that fit with your overall strategy, not just because it’s under exposure all the time.
Social media is great for:
