Seoroll.com – SEO, SEM, Affiliate Marketing, Arbitrage Experience.

It’s official! Quick update, Steve Jobs announcing it literally as I am writing this. So Apple plans to make Mobile advertising more interactive and emotional, right now ads on the internet are interactive, on TV are emotional (as an example). Ads will be displayed in an App, where person is getting data, not searching for it (Google). Average user spends 30 minutes a day in an App, they plan to have 100 million devices soon (right now 85 million), and if Ad shows every 3 minutes, it’s 1 BILLION impressions a day, huge market.

Ad serving is demoed in an Entertainment news app, with advertisement of Toy Story 3 movie. You can do interactive things with ad, such as learn about movie characters, watch trailer, even play games! The ad was made by Apple themselves, so it’s a mock-up, just to show opportunity. Steve Jobs asked audience “Have you ever seen an ad like this?” “Anything even close?” and audience is in laughter.

This type of advertising will attract serious advertisers, who have budget to make an interactive ad like that. This is surely a Win for Apple.

He proceeds to demo Nike Shoe Ad, with custom shoe-maker, history, and Store Locator (device can use GPS to find nearest store, and Nike (in this example) can only target people who are actually near their retail stores, and are likely to buy!

This is huge deal in Internet Advertising, and it’s HUGE in advertising in general, I really can’t stress that, this is new level.

I will try to write more on how internet marketers and business owners with lower advertising budget can take advantage of this platform from an early start. But right now I’ll head out for a drink with my friends

There is no official word from Apple as I am writing this, but was sort of rumored by allthingsD and BusinessWeek magazine. But iPhone OS 4 event is taking place April 8, and as will unveil the next generation iPhone, Steve Jobs is also rumored to present their new mobile Ad platform with a weird name iAd, and developer kit AdKit. Let me remind you that recently the iPhone company tried to buy AdMob, the biggest mobile advertising platform to date, but it was snatched by Google for $750 million. Apple went on to purchase second best option, mobile ad company Quattro for $275 million.
It’s worth noting that Google has a problem with FTC on their AdMob acquisition, so Google is more than happy that there will be another major player in mobile advertising playground. While AdMob is certainly has wider audience than Quattro, the company who revolutionized smartphone market with their unbelievable intuitive software and App Store marketplace, is controlling the market from top to bottom (App-wise).

Other thing that is of most importance to us, advertisers, is that Apple can get massive amount of information about a user, such as their location, iTunes data (e.g. what music do they like, what app did they purchase), and more. This could provide some extremely powerful targeted advertising that couldn’t be done before. And for what Apple is famous, that they always this of end user experience, so maybe, just maybe, more people will enjoy seeing the ads and not completely ignore them like it is now. It can be fairy easy to overhaul industry that is just 2 years old, they did it with phone market, which is, you know, much older.