Jul 12

Right now, Social Media is what some people may call a “hot product”, in the sense that a lot of people are making new marketing products to teach people how to do marketing with Social media, but in fact, it is no better than search. Except for some practices. Growth of YouTube, Facebook caused this big explosion in internet’s social media attention, but in fact, there is something more to it that just 4-5 major social media sites. EBay, Craigslist, Twitter and all the forums of the Internet are social media . The reason to worry about is that all businesses and marketers are going crazy over social media right now simply because it’s hot. This is not always a good idea – go after a new channel because there’s value, a path to revenue and a solid set of tactics that fit with your overall strategy, not just because it’s under exposure all the time.

Social media is great for:

  • Connecting with your customers/your prospects
  • Building another channel for communication, branding & messaging
  • Appealing to early adopters

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Jul 01

So I am ready to start with Affiliate Marketing. Odds are you are as newbie as me in this industry, so I will clear that up. Here is the image of how it works, and a quick quote from wiki:

Affiliate marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts.

Most famous and most comprehensive way of doing it is promoting the products using PPC (Pay Per Click) campaigns on Google Search and Content Network (AdWords), Yahoo! (Yahoo Search Marketing), Live.com search, and so on. Actually any using any methods to get visitors to your product (they should be interested in it, otherwise it’s just waste of time and money).

Some blogs I read (you can find them to the right > ), suggest to take first steps using Facebook Ads. The point is that if you will find a product that interests users, and make a good ad campaign, with targeting, people will click the ad, facebook will lower the cost of the clicks (if the CTR is high). And most important you can get some sales/leads, earn some money and stay in profit. Okay, there is a belief that this business is not for everyone. So Me and You want to figure out whether we are suitable for it. What’s good is that Facebook, like all other companies has coupons. And I will give you one right now, it’s $100 coupon by Visa. You just have to complete this offer, and attach your business profile on your facebook profile page, and you will get $100 voucher and instructions on how to activate it in email. Here’s the link: http://apps.facebook.com/visabusiness

P.S. There are more vouchers available every time, just use google search to find some. Most won’t work! Here is the link, I found 2 x $50 coupons there that work http://www.retailmenot.com/view/facebook.com

P.P.S. ALL Coupon credits have expiry date, be sure to use them or you will lose that free credit, and read 5 Killer Tips for Facebook Ad Ownage by nickycakes.