Feb 18
30 Minutes ago I’ve received two emails, one from Yahoo! Search Marketing and one from Microsoft adCenter, both saying the same thing, they just got bigger: “Microsoft® and Yahoo! have now received regulatory clearance to form the Yahoo! and Microsoft Search Alliance in the United States and European Union.”
The important thing is that they are so optimistic that they plan to bring Search Alliance to life before the 2010 holiday season to US. Oh wait! While Microsoft says just that, Yahoo is more like “we may wait until 2011 if we determine this will be more effective.” Good news is that out of two interfaces, they will be sticking to adCenter’s, and it’s good because I find it more convenient, not as convenient as AdWords’ tho.
This is hands down the best news in internet marketing world this month. Microsoft is finally on their way to make their internet services profitable, and this alliance look like a real threat to Google. Many advertisers, especially affiliates, will resort to Search Alliance after Google spit in their face, and then spit again.
Dreams out loud: Since Microsoft own 1.6% of Facebook, maybe it is possible that someday Search Alliance will merge with Facebook 
Dec 03
Google’s homepage is changed to a clean one, if you need something now, you need to roll-over. This reminds me of Apple’s logic, for example with indicators on their laptops: ”Indicator should be if it indicates something, if it’s not, then why should it be seen”.
Left: Before the fade. Right: After the fade.
I love how Google is working to improve user’s feeling about it. Have it ever occurred to you that they are loosing a lot of money by having “I’m Feeling lucky” button on their homepage? If even 1% of users click on that, that means they lose 1% of their revenue from AdWords, and this could be up to 100 million bucks.
P.S. I’m sorry for Apple reference, it just really feels like it.
Nov 26
Google is now testing it’s new layout, the main page changes are not significant, here is the picture
New Google Search Index Changes
The front page changes are really just to make a new, fancier feel. But if we will look at SERP:
Google's New Search Result Example
When you look at the SERP, you see the change. Real reason (as I see it), is that google thinks that not enough people are aware of their amazing features (Maps, News, Product search etc.) so they moved links to those search services in the hotter place according to heatmap, so that more people will notice and use those services.
How to try the new google search(after the jump): Read more »
Sep 26
Spending more money on marketing does not always mean better results. Many large companies spend a large amount on Internet marketing by hiring expensive advertising agencies with very disappointing results. Smaller successful businesses recognize the importance of developing a streamlined, effective and well-planned marketing strategy. For example, creating online business profiles can be a very inexpensive method of generating a large number of leads. You can also attract many prospective customers by learning how to conduct proper search engine marketing.Marketing Small Vs Large Businesses
Read more »
Sep 02
Recent Google Slap made a lot of people cancel their very profitable CPA campaigns, like Acai Berry and Teeth Whitening etc. The Problem? Google doesn’t like affiliate links anymore , how sad, but is fixed easy.
You can really avoid being slapped by Google in the near future and even make your campaigns more profitable in the long term with this tricky technique.
This works very good on pre-sell landing pages, like review blogs. You simply have to remove all the affiliate links to that product, since google doesn’t like them anymore, and put a small opt-in form, like the aweber one, to grab visitor’s name and email, and after they click “Submit” or whatever, page redirects to the offer- Brilliant. Here is the example form:
Actually a lot of people used that before the slap, since they found it more profitable, and their campaigns were not slapped.
How is this more profitable? First of all, you can offer your prospects who didn’t like the product you were selling, then you can follow up with related products.
Feb 12
Just a quick post,
When I am promoting the same product with different landing pages, I had to face the fact that position plays a great role of conversion. Sure I’m talking about SERP AdWords Ad position, and diffence of page is not in layout ot presales letter, but in concept.
Surprisingly for me, I found that no matter what page it is, #1 position is never the best-converting one, this ofcourse depends on the niche, but to me tha fact remains. For a simple pitch page the best position is #2, and for the review landing page it’s #4, or sometimes #3. When doing a review landing page, I usually search for the hottest products, review them (usually I rewrite it from someone else ) well you sure get the idea if you didn’t know the obvious already…
So what’s the point in having #1 position if it converts a little worse, and the spot itself is much more expensive, well traffic, it’s all about scaling for the person who is at the top.
Jan 27
In Google’s guide to SEO, there is an interesting quote, that’s what is not recommended to do on social media web-sites:
involving your site in schemes where your content is artificially promoted to the top of these services.
Well, Google’s loosing their theory of what’s appreciated by the crowd should be genuine? Because there are now plenty of paid and exchange-based digg (just example!) voting programs, and they are getting smarter and smarter. Read more »
Nov 27
Although SEO is primarily done to help boost rankings in SERPs and we can practice it by merely trying to (intelligently?) guess the search engines algorithms, this shortsighted approach to SEO is one of the reasons why many do not see that much effect with their SEO campaign. It is always important to factor in every possible aspect that you practically can when it comes to your SEO strategy, and that includes the daily happenings in search engine users’ lives. That may sound a little crazy since it is impossible to know everything that goes on with one persons life let alone all your target audience, the majority of whom you don’t even know personally. Well it is if you look at it that way but if you only look at it in terms of the general events that you know will be impacting or are currently affecting them then it makes more sense. Read more »
